Our Expertise

✔ ICO Registered

At Find UK People® we specialise in fast, accurate, and GDPR-compliant people tracing services across the United Kingdom. Our mission is to help legal professionals, landlords, public bodies, and private clients locate individuals efficiently, ethically, and with full legal compliance. When accuracy matters, Find UK People® delivers verified UK address traces within days, backed up by our commitment of a No Trace, No Fee guarantee.

The business was founded and is led by James Gordon-Johnson a recognised authority in the tracing and credit management sector. With over 25 years of industry experience, James has built a respected reputation by assisting thousands of professionals with litigation support and people tracing services. His leadership ensures that every case is managed with integrity, professionalism, and a deep commitment to data protection.

We operate with full compliance under UK GDPR, ensuring all searches are conducted on a lawful basis, such as legitimate interest. Every trace is proportionate, fully auditable, and backed by robust internal compliance processes, reflecting our longstanding commitment to ethical standards and transparency.

Find UK People® is part of Pavilion Digital Marketing Ltd which also operates DebtTrace our specialist debtor tracing and financial background reporting division. Together, we provide a complete solution for tracing and pre-litigation intelligence, trusted by solicitors, councils, and enforcement professionals nationwide. 

Find UK People® is owned and operated by Pavilion Digital Marketing Ltd, a company registered in England under Company Number 09418751. Our registered office is located at 303 Goring Road, Goring-By-Sea, Worthing, BN12 4NX. We’re fully VAT registered – GB252702231 and regulated by the Information Commissioner’s Office (ICO) under registration number ZA193733 reflecting our commitment to transparency, compliance, and data protection.

Our in-house team of professional tracers handles each case with precision, drawing on credit reference data from Experian and Equifax, combined with investigative research and specialist tools. Unlike automated tracing services, every case is manually reviewed to ensure accuracy and reliability.

Whether you’re tracing a debtor, locating a beneficiary, or reconnecting with a relative, Find UK People® delivers a trusted, proven, and professional service you can rely on.

With a reputation built on trust, discretion, and results, we’re proud to be recognised as one of the UK’s leading people tracing specialists. Our clients value our high success rate, responsive communication, and ethical approach, backed by £1M professional indemnity insurance for complete peace of mind. We’re also proud to have earned over 320 reviews with an average rating of 4.9 stars on Trustpilot.

When accuracy matters, deadlines are tight, and compliance is non-negotiable, leading law firms, debt collection agencies, councils, and enforcement professionals consistently turn to Find UK People.

We go beyond data, we deliver verified answers. With over 25 years of specialist expertise, industry-leading results, and a typical turnaround within 24 hours – in most cases, we offer a service defined by speed, precision, and reliability. And with our No Trace, No Fee guarantee, if we don’t locate the subject, we’ll refund your fee in full.

✔ 25 Years of Industry Experience

James Gordon-Johnson is the Founder and CEO of Find UK People® and DebtTrace®, two iconic UK tracing brands recognised as among the nation’s most trusted names in people tracing and debtor intelligence. With more than 25 years of experience in the tracing, investigations, cloud computing, technology and credit management sectors, James has become a recognised leader in location intelligence, debt recovery support, and ethical data use.

He has dedicated his career to building people tracing services that combine technology, compliance, and investigative expertise to help professionals locate individuals, recover assets, and make informed decisions. Under his leadership, Find UK People and DebtTrace have earned reputations for accuracy, transparency, and reliability, supporting solicitors, law firms, and financial organisations throughout the UK.

A strong advocate for data ethics and safeguarding, James ensures his companies operate with complete compliance under the UK GDPR and Data Protection Act 2018. His vision is to elevate standards across the tracing industry by combining innovation with a steadfast commitment to responsible data practices.

Find UK People® has earned a reputation for accuracy, transparency, and reliability, supporting solicitors, law firms, and financial organisations throughout the UK. As James Gordon-Johnson explains, “Technology drives our searches, but ethics guide our actions.” This philosophy underpins every aspect of the company’s approach,  combining advanced data intelligence with a steadfast commitment to lawful, responsible, and ethical tracing.

When not leading operations, James frequently writes about people tracing innovation, data-driven investigations, and compliance leadership, offering insight into how responsible data intelligence can empower professionals while maintaining public trust.

You can find James online on LinkedIn where he shares commentary on tracing, compliance, and entrepreneurship.

✔ Ethical People Tracing

James began his career in the credit management and location intelligence sector in the year 2000, developing a deep commercial understanding of how advanced data insight underpins financial decision-making and operational performance.

Over the following years, he worked with leading organisations across debt purchase, litigation, FinTech, and consumer collections, shaping intelligence-driven strategies that improved tracing accuracy, strengthened compliance governance, and enhanced portfolio recovery across large-scale financial operations. His experience includes strategic collaborations with major banks across the UK and Europe, as well as leading financial institutions.

Building on this experience, James focused on applying location intelligence to the financial and enforcement sectors, ensuring data quality, governance, and insight worked together to deliver ethical, accurate, and effective customer reconnection strategies.

His leadership and innovation in this field have contributed to stronger recovery performance, improved operational transparency, and elevated compliance standards across the UK financial ecosystem.

In 2016, he founded Find UK People®, bringing together his industry knowledge, commercial experience, and vision for a more transparent and technology-led approach to people tracing. Under his leadership, the company has become a trusted partner to law firms, financial institutions, and public sector organisations seeking accurate, compliant, and ethically delivered location intelligence.

The business rapidly established itself as a trusted partner to legal professionals, financial institutions, and property specialists, pioneering an eCommerce-based, pre-payment “No Trace, No Fee” model supported by a multi-source data verification process with expert manual review, redefining accuracy and reliability across the UK tracing industry.

Building on that success, James launched DebtTrace®, a specialist tracing and intelligence service focused on debt recovery and legal enforcement support. Together, these platforms provide a unified, ethical approach to locating individuals and validating data for professional use, all grounded in James’s belief that accuracy, compliance, and integrity are the foundations of great service.

Today, James continues to guide both Find UK People and DebtTrace in advancing tracing standards through ethical innovation, expert oversight, and an unwavering commitment to client trust.

✔ Compliant Tracing

Find UK People® operates with full regulatory transparency and compliance. The company is registered with the Information Commissioner’s Office (ICO) under registration number ZA193733 and holds £1 million of Professional Indemnity Insurance covering all tracing activities. Every member of our team is DBS-screened and fully trained in UK GDPR and data-protection best practice, ensuring all information is handled responsibly and securely.

Our business and leadership identities are independently verifiable through multiple trusted sources, including our Companies House registration, LinkedIn Persona Verification, and verified Trustpilot Business Profile. These layers of verification ensure that our clients can confirm the authenticity, governance, and professional integrity of Find UK People® and Pavilion Digital Marketing Ltd at any time.

Our founder, James Gordon-Johnson, is a recognised industry authority who regularly contributes expert commentary on ethical tracing, compliance, and data-driven investigations through his LinkedIn Articles. His ongoing thought leadership reflects our commitment to raising industry standards and promoting responsible data intelligence across the UK tracing sector.

All tracing instructions are reviewed for lawful purpose, proportionality, and safeguarding before acceptance. We do not undertake searches for prohibited or non-compliant purposes, ensuring full alignment with UK GDPR principles and ICO guidance. This rigorous process guarantees that every enquiry is handled ethically, securely, and within the boundaries of lawful data use.